Using images wisely for search engine optimization

When assessing page structure and layout, there is a subtle yet clever way to use photos in an SEO-friendly manner (beyond ALT tags) that boosts your search ranking while allowing you to incorporate the critical marketing message (s). Confused? Let’s examine an illustration:

Imagine that you run a travel website and want to improve a page for the search term “Las Vegas hotel.” Consider that you want to add a persuasive marketing message as well, something like, “Book now and save 20%!” Although there is no descriptive content in the aforementioned slogan, it is convincing. Given that, you might wish to use an image for the tagline and a header tag for the key term (such as “Las Vegas hotel”). The targeted term is emphasized, and there is still a chance to market without giving up keyword consistency.

To put it another way, graphics are a terrific way to include marketing messages that don’t have the right words or phrases. By utilizing this strategy, descriptive material will be indexed, and less marketing jargon will be missed. Both sides of the strategic equation will be satisfied by the use of keyword-rich content and alluring messaging.