Google no longer values any reciprocal connections.

Most ways to get people to link to your site have been based on reciprocal links for a very long time. There will need to be a change in this. Google now takes all reciprocal connections into account. The algorithm…
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Using images wisely for search engine optimization

When assessing page structure and layout, there is a subtle yet clever way to use photos in an SEO-friendly manner (beyond ALT tags) that boosts your search ranking while allowing you to incorporate the critical marketing message (s). Confused? Let's…
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SEO and company branding integration

The science of SEO is not exact. This is made clear when trying to combine SEO and branding into a strategy. This procedure is, to put it mildly, tricky. One aspect of SEO is the positioning of words and phrases.…
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