Latest company updates and industry news

Is Submission to Search Engines Required?

No, search engine submission is not required, to put it simply. Today's most popular search engines, including Google, crawl and index pages by following links. Using that logic, the engine will know about your page if it gets just one…
Continue reading

Can Inbound Links Affect My Ranking in Any Way?

Simple: inbound links cannot harm your search engine rating. How can this be proven? Well, for starters, your competitors would keep linking to your site from link farms if inbound links were to harm your ranking. You have no power…
Continue reading

Anchor Text: Its Importance in Backlinks

It is impossible to exaggerate the significance of anchor text in a linking strategy. A significant component of the search engine algorithm is backlinks. When starting a linking campaign, external sites must link with the right keywords and terms in…
Continue reading

Absolute vs Relative Links’ SEO Value

The debate between absolute and relative links is still going on in the SEO world. Even though the relative and absolute values of each have been argued about, most SEO experts agree that absolute links are usually better. Direct links…
Continue reading

SEO and company branding integration

The science of SEO is not exact. This is made clear when trying to combine SEO and branding into a strategy. This procedure is, to put it mildly, tricky. One aspect of SEO is the positioning of words and phrases.…
Continue reading

Using images wisely for search engine optimization

When assessing page structure and layout, there is a subtle yet clever way to use photos in an SEO-friendly manner (beyond ALT tags) that boosts your search ranking while allowing you to incorporate the critical marketing message (s). Confused? Let's…
Continue reading